Bet365 Cookie Policy

At Bet365, we are committed to being transparent about how we use cookies and similar tracking technologies on our website and applications. This Cookie Policy explains what cookies are, how we use them when you visit our platform — whether through the bet365 login page, the bet365 app, or our desktop site — and what choices you have regarding their use. By continuing to use our services, you consent to our use of cookies as described in this policy.

What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They allow us to recognise your device on subsequent visits, remember your preferences, and provide you with a more personalised experience. Here at Bet365, we use cookies across all versions of our platform, including the bet365 online casino, sportsbook, bet365 poker, and bet365 bingo sections.

Cookies may be set by us directly ("first-party cookies") or by third-party service providers acting on our behalf ("third-party cookies"). They can be either session cookies — which expire when you close your browser — or persistent cookies, which remain on your device for a defined period.

How We Use Cookies

Our Bet365 platform uses cookies for a variety of purposes to ensure that your experience is smooth, secure, and relevant. Below is a breakdown of the main categories of cookies we deploy:

Strictly Necessary Cookies

These cookies are essential for the operation of our services and cannot be disabled. Without them, features such as bet365 casino login, account authentication, and secure payment processing would not function correctly. We rely on these cookies to:

Authenticate your identity when you use the bet365 login portal
Maintain your session securely while you navigate bet365 casino games and slots
Process transactions across our supported payment methods
Enforce security measures to protect your account and funds
Honour responsible gambling settings and self-exclusion preferences

Performance and Analytics Cookies

We use analytics cookies to understand how visitors interact with our site — including the bet365 live casino, bet365 football betting pages, and our sportsbook sections. This helps us improve the quality and reliability of our platform. These cookies allow us to:

Measure page load times and identify performance issues on the bet365 casino app
Track which games, sports markets, and features are most popular among our users
Analyse traffic patterns to improve navigation and usability
Identify technical errors and resolve them promptly

Data collected through these cookies is aggregated and does not identify you personally. We work with trusted analytics providers who process this data on our behalf under strict data processing agreements.

Functionality Cookies

Functionality cookies allow our Bet365 platform to remember choices you make and provide enhanced, personalised features. For example, when you visit bet365 uk services, these cookies help us remember your language preference, currency selection, and display settings. We may use functionality cookies to:

Save your preferred sports and markets, including bet365 golf betting, bet365 cricket betting odds, and bet365 premier league bet selections
Remember your login details for convenience (where you have enabled this)
Retain your chosen display format across sessions
Customise content based on your betting and gaming history

Targeting and Marketing Cookies

We and our advertising partners use targeting cookies to deliver relevant promotions and offers to you — such as information about our bet365 bonus code, bet365 casino bonus, bet365 free bets, and bet365 promo code offers. These cookies help us ensure that our marketing communications are appropriate to your interests. Specifically, they allow us to:

Serve personalised advertisements related to bet365 casino online and our sportsbook products
Measure the effectiveness of our promotional campaigns, including bet365 new user promo and bet365 casino promo code offers
Limit the number of times you see the same advertisement
Share information with partners to enable retargeted advertising across third-party websites

We do not sell your personal data to third parties. Any data shared with advertising partners is subject to strict contractual protections.

Third-Party Cookies

Some cookies placed on your device when using Bet365 services are set by third parties, including game providers such as Pragmatic Play, Play'n GO, and Greentube, as well as analytics and advertising technology vendors. Here at Bet365, we carefully vet all third-party partners to ensure they meet our data protection standards. However, we recommend reviewing the privacy policies of these third parties independently, as we do not control their cookie practices directly.

Cookies in Our Mobile App

If you access our services through the bet365 app — available for iOS and Android — we use similar tracking technologies, including mobile identifiers and device fingerprinting, to deliver app-based features such as Touch ID, Face ID, payment notifications, and personalised content. These technologies function in the same way as browser cookies and are governed by the same principles described in this policy.

Managing Your Cookie Preferences

Our Bet365 platform gives you control over non-essential cookies. You can manage your preferences at any time through the cookie settings panel available on our website. Additionally, most browsers allow you to refuse or delete cookies through their settings. Please be aware that disabling certain cookies — particularly strictly necessary ones — may affect your ability to use key features such as bet365 casino login or the bet365 live casino functionality.

You may also opt out of interest-based advertising by visiting the relevant opt-out tools provided by industry bodies such as the Digital Advertising Alliance (DAA) or the Interactive Advertising Bureau (IAB).

Data Retention

We retain cookie data only for as long as necessary to fulfil the purposes outlined in this policy. Session cookies are deleted automatically when you close your browser. Persistent cookies remain on your device for varying periods — typically between 30 days and 24 months — depending on their function. You can delete cookies stored on your device at any time through your browser or device settings.

Legal Basis for Cookie Use

Our Bet365 operations are conducted by Hillside (UK Gaming) ENC and Hillside (UK Sports) ENC, both registered at Quantum House, 75 Abate Rigord St, Ta' Xbiex XBX 1120, Malta, and licensed by the UK Gambling Commission. We process cookie-related data in accordance with applicable data protection legislation, including the UK GDPR and the Privacy and Electronic Communications Regulations (PECR). Strictly necessary cookies are deployed on the basis of our legitimate interest in providing a functional and secure service. All other cookies are used only where you have provided your consent.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable regulations. When we make material changes, we will notify you through a notice on our platform. We encourage you to review this policy periodically to stay informed about how we use cookies. Continued use of our bet365 casino online services following any update constitutes your acceptance of the revised policy.

Contact Us

If you have any questions about our use of cookies or this policy, please contact our customer support team, available 24/7 via live chat or our online contact form. We are committed to addressing your concerns promptly and transparently. Do not send sensitive personal information by unencrypted email, as we cannot guarantee its security in transit.

Content updated: July 12, 2026