Bet365 Casino Privacy Policy

At Bet365 Casino, we are fully committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share information about you when you access our platform, use the bet365 app, or interact with any of our services — including our sportsbook, bet365 live casino, poker, bingo, and casino products. We encourage you to read this document carefully to understand our practices and your rights.

Our services are operated by Hillside (UK Gaming) ENC and Hillside (UK Sports) ENC, both registered at Office 1/2373, Level G, Quantum House, 75 Abate Rigord St, Ta' Xbiex XBX 1120, Malta. We are licensed by the UK Gambling Commission, and our data practices comply with applicable data protection laws, including UK GDPR.

1. Information We Collect

When you register for a bet365 Casino account, place bets, claim a bet365 bonus, or use our bet365 casino app, we may collect the following categories of personal data:

Full name, date of birth, and contact details (email address, phone number, postal address)
Username, password, and account credentials used at bet365 login
Financial information, including payment method details and transaction history
Identity verification documents submitted during KYC checks
Betting and gaming activity across all products — including bet365 casino games and slots, bet365 poker, bet365 bingo, and our sportsbook
Device information, IP address, browser type, and operating system
Geolocation data where relevant to ensure compliance with local regulations
Communications with our customer support team, including live chat transcripts
Preferences and settings you configure within our platform

2. How We Use Your Information

At Bet365 Casino, we use the personal data we collect for the following purposes:

To create and manage your account and enable secure bet365 casino login
To process deposits and withdrawals across all supported payment methods
To verify your identity and comply with our legal obligations, including anti-money laundering (AML) requirements
To deliver our bet365 online casino services, including live dealer games, slots, and sports betting
To provide customer support through our 24/7 live chat and webform
To send you information about a bet365 bonus code, promotions, and new offers — where you have consented to receive such communications
To conduct responsible gambling checks and honour self-exclusion requests, including GAMSTOP
To detect and prevent fraud, cheating, and other prohibited activities
To improve the functionality and performance of the bet365 casino app and our desktop platform
To comply with applicable laws and regulatory requirements across the jurisdictions in which we operate

3. Legal Basis for Processing

We process your personal data on the following legal grounds:

Contractual necessity — processing is required to deliver the services you have signed up for at Bet365 Casino
Legal obligation — we must process certain data to comply with gambling regulations, tax laws, and AML directives
Legitimate interests — we process data to prevent fraud, improve our services, and protect our platform's integrity
Consent — where you have given explicit consent, such as for marketing communications about a bet365 promo code or new casino offers

4. Cookies and Tracking Technologies

Our Bet365 Casino platform uses cookies and similar technologies to improve your experience. When you visit our site or use the bet365 app, we may place cookies on your device to:

Keep you logged into your account across sessions
Remember your preferences and settings
Analyse traffic patterns and improve site performance
Deliver relevant promotions, including bet365 casino bonus code offers and personalised bet365 promo content
Support affiliate tracking and partner integrations

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our bet365 online casino services.

5. Sharing Your Data

We do not sell your personal data to third parties. However, we may share your information with:

Payment processors and financial institutions to facilitate transactions
Identity verification and KYC service providers
Regulatory bodies and law enforcement agencies, where we are legally required to do so
Game providers such as Pragmatic Play, Play'n GO, Greentube, and Novomatic, to the extent necessary to deliver casino services
IT and infrastructure providers who support the operation of the Bet365 Casino platform
GAMSTOP and similar responsible gambling organisations

All third parties we engage are contractually required to handle your data securely and in accordance with applicable data protection law.

6. Data Retention

We retain your personal data for as long as your account remains active and for a period thereafter as required by law. In most cases, we are obligated to retain records for a minimum of five years following the closure of your account, in accordance with anti-money laundering regulations applicable to bet365 UK operations. Where data is no longer required, we securely delete or anonymise it.

7. Your Rights

As a user of our Bet365 Casino services, you have the following rights in relation to your personal data:

Right of access — you may request a copy of the personal data we hold about you
Right to rectification — you may ask us to correct any inaccurate or incomplete data
Right to erasure — in certain circumstances, you may request that we delete your personal data
Right to restrict processing — you may ask us to limit how we use your data in specific situations
Right to data portability — you may request that we transfer your data to another provider in a structured format
Right to object — you may object to processing based on legitimate interests, including direct marketing
Right to withdraw consent — where we rely on consent as a legal basis, you may withdraw it at any time

To exercise any of these rights, please contact us through the webform available in the Contact Us section of our platform. We do not provide a public email address, as sensitive data must not be transmitted via unencrypted email.

8. Data Security

We implement robust technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. Our Bet365 Casino platform uses encrypted connections, secure authentication methods — including Touch ID, Face ID, and four-digit passcode access via the bet365 app — and regular security audits. Payment notifications and account activity alerts further help you monitor your account at all times.

9. International Transfers

Our services are available internationally, and your data may be transferred to and processed in countries outside the UK or European Economic Area. Where such transfers occur, we ensure that appropriate safeguards are in place, such as standard contractual clauses approved by relevant authorities, to protect your information in accordance with applicable law.

10. Children's Privacy

Our bet365 casino online services are strictly intended for adults aged 18 and over. We do not knowingly collect personal data from individuals under the legal gambling age. If we become aware that a minor has provided us with personal data, we will take immediate steps to delete that information and close the relevant account.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we offer — including updates related to bet365 casino bonus offers, new game types, or changes to our payment infrastructure. We will notify you of any material changes by posting an updated version on our website. Continued use of our services following such notification constitutes your acceptance of the revised policy.

12. Contact Us

If you have any questions about this Privacy Policy or the way we handle your personal data at Bet365 Casino, please reach out to us via our 24/7 live chat or through the Contact Us webform on our website. Our support team is available around the clock and can assist in multiple languages, including English, Russian, Bulgarian, Polish, Portuguese, Romanian, and Chinese.

Content updated: July 12, 2026